KPI is the most suitable tool for understanding the progress of your business. With it, it is possible to measure the success of a company and correctly evaluate marketing strategies. However, there are several categories of KPIs, separated according to what will be evaluated. And understanding each category and how to use them is fundamental to a brand’s success. Within these categories there are SEO KPIs, the subject of this article.
Therefore, throughout this material, in addition to understanding them better, you will understand the concept of KPIs, their importance and the main indicators. Check it out below.
What are KPIs?
Also called Key Performance Indicators, from the original Key Performance Indicators, a KPI is a piece of data responsible for indicating the trajectory of a company, organization, brand or website.
Based on the values presented by the KPIs, it is possible to measure and understand the level of performance that a company is at.
With KPIs, the visualization of the steps to reach a goal are easily interpreted.
Each type of KPI involves a specific value that will indicate the action needed to correct a problem or configure the processes for a marketing strategy.
This is exactly why there are several KPIs being innovated or created by specific technologies to assist in these interpretations and improvements.
The most important thing is to understand which metrics should be used by your company, and which points will be evaluated, considering the needs and objectives of the business.
To do this, it is possible to separate them into three main groups: indexes, goals and tolerance.
There is also a separation between general and specific metrics.
How important is it to define SEO KPIs in your strategies?
In an SEO strategy, that is, Search Engine Optimization, the KPI can be used in different ways and with essential functions to monitor the evolution of a page and its qualification.
An example is being able to understand how exactly the bounce rate percentage – page abandonment – affected the month’s campaign or the development of an important page for the objective.
Thus, it can be considered one of the most important SEO tools to be used within a strategy.
After all, without clarity in metrics and KPIs, you tend to navigate in the dark, without understanding where your audience’s access is taking you.
When there is a demonstration of results over a certain period of time, the KPI emerges as an important resource to translate, always aligned with the campaign objectives, the analysis and benefits of the trajectory of the website, brand or company, directing the next actions more clearly – aiming for a result.
Discover the main indicators and how to define the main SEO KPIs
The definition of which SEO KPI to use in your company must correspond to the reality it finds itself in the market and the list of blog numbers that have a real impact on the company. Examples are the number of leads, sales or acquisition costs.
Taking this into account, we have separated 4 main indicators that can be used in your SEO strategy, they are:
- lead generation KPI;
- Unique visitors KPI;
- link building KPI;
- Bounce rate KPI.
Below, each of the items above will be explained so that you can understand whether it makes sense with the reality and objective of your SEO strategy.
Lead generation KPI
Every entrepreneur and website manager dreams of a good number of leads. To achieve this, efficient CTAs must be developed, invitations to access a newsletter or fill out a form.
Among the numbers that will respond to the status of leads, we have: how many visitors became leads, new newsletter subscriptions or, in general, the total number of leads generated by your blog. These three points will help you understand how well your lead generation processes are doing.
Unique visitors KPI
The definition is simple: how many unique users reached your website? This answer will tell you how good your pages are at attracting different potential customers.
It is also possible to calculate the average of sessions, by crossing unique visitors and organic sessions, identifying what can be improved and the most attractive content, for example.
Backlinks KPI
There are two types of backlink KPIs: earned and from authority sites.
The first concerns the number of external links that the site achieved in a given time frame.
While another can tell the quality of the link building.
There is also one more KPI related to links, which results in measuring the diversity of domains that are linking to your website.
Bounce Rate KPI
The bounce rate already mentioned, but still, deserves to be highlighted.
The bounce rate counts how many people accessed your website and did not browse it, either due to abandonment or inactivity.
This way, it is possible to identify whether conversion pages are working or whether a high volume of traffic is being lost, correcting page strategies and configurations.
Start using SEO KPIs now!
Once you understand what a KPI is and its importance in your SEO strategy, you can now start using them on your website and notice the difference in results. Start applying them and good luck!
Text originally developed by the Ideal Marketing team, a platform and blog that your company needs to manage and understand much more about marketing in one place.
