Dynamics 365 for Marketing was created with the aim of being unique and covering all the actions that a company needs to attract potential customers and clients, engage with them and create enchanting experiences. Want to know how Microsoft solved this? Continue reading and find out everything about this solution!
What is Microsoft Dynamics 365 for Marketing?
Realizing that many companies still have difficulties when creating an online sales strategy (which tools to use, where to spend the marketing budget, how to create and conduct a customer journey and how to prove ROI), Microsoft incorporated Dynamics 365 into Dynamics 365. Marketing Hub.
Dynamics 365 for Marketing is a unique Digital and Offline Marketing automation tool. This means that it brings together the main resources to carry out an inbound and outbound marketing strategy in one place, and you can carry out different actions with just one software, with more efficiency and productivity.
The solution helps most of its potential customers to obtain more information to decide to purchase, always keeping in mind the concept of the sales funnel, it was created to cover most of the actions that a company needs to attract more sales opportunities , win more customers and prosper sustainably.
What are the features of Dynamics 365 for Marketing?
It is difficult to list all the features of Microsoft’s marketing automation solution in just one post, but we will highlight here a TOP 3 of the most desired by marketing managers:
#1 Convert visitors into contacts and sales opportunities
Having a good visitor rate is great fuel, but you won’t reach goals if all this traffic comes and goes from your website without you knowing who they are so you can continue interacting with them. Getting data about these visitors is important to create a base of contacts (leads) with the potential to become customers.
With Dynamics 365 for Marketing you will capture your visitor’s data through Landing Pages and Forms in a simple way, without needing a design team or quick programming codes (with the help of the drag & drop editor). This facility is even more important to increase the productivity of your team, who can invest more time in other tasks crucial to your business.
However, if you want a more personalized layout or standard template template, you can create it.
#2 Build a relationship with these leads throughout the entire journey
Relationship is the keyword to transform your leads into customers. To achieve this, it is extremely important to have more and more knowledge about your contacts to send the right content, at the right time, to the right person.
The more you know about people, the more likely you are to create a lasting relationship, bringing sales opportunities.
With Microsoft Dynamics 365 Marketing you can manage and maintain the complete history (timeline) of each contact in your contact base, in addition to being able to create different types of segmentation to identify them and make sure you are delivering to them what they want. is relevant to everyone.
With the new wave of updates, smart forms will help collect key information from contacts and accounts to create segmentations. They will not need to always fill in the same fields for conversion.
It is also possible to create email marketing campaigns in a practical way and automate, with a visual editor, nutrition and relationship actions with the creation of Marketing Journeys, saving time and effort for your marketing team.
#3 Identify and close sales
Furthermore, Dynamics 365 for Marketing has a Score functionality, which assigns scores to the various contacts in the database, according to criteria pre-established by your company.
The criteria can be by profile, actions and accesses made to your marketing materials. Please note, you need to enable cookies for this feature to work.
This way, all potential customers closest to the moment of purchase can be sent directly to your sales team.
How to create a campaign in Dynamics 365 Marketing?
A common question among marketing automation tool users is how to send emails to a specific list quickly.
To do this, you need to carry out a “quick campaign”, which is a single shot aimed at a specific target audience. Here, you can track performance data, such as: campaign responses, conversions, potential customer trajectory, orders and opportunities.
Microsoft provides documentation with step-by-step instructions for running a quick campaign.
If it is necessary to carry out more than one activity, such as sending a sequence of emails and/or a cadence of phone calls, we recommend following the steps to create a standard campaign.
How much does a Dynamics 365 for Marketing license cost?
Unlike other Microsoft business solutions, Dynamics 365 for Marketing is not sold by user license, but rather by tenant with a capacity of 10,000 marketing contacts and 100,000 marketing interactions per month. Capacity limits are monitored and additional capacity is available for both.
In addition to the marketing automation features, your company, when contracting the Dynamics 365 Marketing Hub, will have other additional services such as Customer Voice, greater Dataverse database capacity, among others. There are also special conditions for those who already have 10 or more users of other modules.
Okay, but what is a marketing contact?
Any entity (such as a contact, lead, account, or Customer Insights B2C Profile) involved in a marketing interaction.
And what is a Marketing Interaction?
It’s an outbound message sent to any Marketing Contact using Dynamics 365 Marketing.
The message can be sent through out-of-the-box channels available in Dynamics 365 Marketing, for example: email, push notifications, SMS, other Microsoft channels, or third-party systems integrated with Dynamics.
Now that you understand these important definitions and see a little about how Dynamics 365 for Marketing can help, we suggest you contact a Smart specialist to find out more details. If you prefer, find us on our social media, we always post interesting facts about the solution. See you next time!
