predictive analytics is a business intelligence solution to meet this demand, it is not just for startups, social networks, applications, e-commerce platforms and fintechs, any company can use it to grow. As it is something new for many managers, it still raises doubts, which in this article we will clarify, so that your company can take a step forward.
In today’s highly competitive market, business decisions are not just a matter of competitive advantage, but of the company’s survival. Deliberations are increasingly complex, with a greater volume of risk variables involved, requiring agility and precision.
In this scenario, where there is an abundance of data, predicting the future by anticipating competitors’ actions or customers’ desires may seem complex, but with the help of technology it is possible.
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